Overview
The BMW Car Club of America needed premium entertainment for their annual fall car show in downtown Denver, an event that shut down an entire city block and attracted hundreds of BMW enthusiasts and families. DRS Events delivered our full-motion racing simulator configured with BMW M-series vehicles on iconic racing circuits. We set up in the street activation zone with triple-screen displays visible to spectators, creating a crowd magnet. Live leaderboards displayed throughout the day fueled friendly competition among CCA members.
Results
Over 100 participants competed throughout the day, with wait times peaking at 20+ minutes during lunch hours. Event organizers reported the simulator was the most photographed activation at the show.
Gallery
Event Details
- Event Type
- Car Show
- Location
- Denver, CO
- Guests
- 100
- Date
- Oct 2025